In a short time, delta pronatura brought three brands to leading market positions within a multinational corporate environment. The international alignment of the family brand Dr. Beckmann enables us to manufacture even specialized products in economical quantities. Dr. Beckmann made delta pronatura one of the pioneers of brand umbrella policy: with a distinct product identity, consistent design and advertising, a former stain remover specialist (Stain Devils) became the leading brand for specialized cleaning of household textiles and high-grade surfaces and appliances. Nothing is left to coincidence: using careful market research, a high degree of market research expertise and all marketing instruments at our disposal, delta pronatura has managed to expand its national and international market shares in the intensively competitive market of fast-moving consumer goods to gain a recognized position with consumers and trading partners.