Sales of the brands Dr. Beckmann, Bullrich and Blistex for Germany and Austria are managed from the headquarters of delta pronatura in Egelsbach near Frankfurt, situated in the heart of Germany. The German food retail and drugstore markets are served using flat hierarchies and modern key account management. The brands are deliberately not distributed in the discount segment. Communications with the trade and internal analyses and workflows are being increasingly automated with modern computer-based technologies.

Our own Trade Marketing department analyzes the markets and supplies recommendations for optimizing the categories from the trade viewpoint. The founding of a distribution company with Werner & Mertz in 2004 ensures overall distribution of our brand products; a structure of 30 sales districts penetrates the depths of the two-tier market.